If I were to ask you on the order of expanding your content marketing labors meant for your blog, and chose you to pick a single “untapped” platform, could you repeat that? Would you say?
Obviously it’s not things like Twitter or Facebook, and even videos on YouTube are getting utilized by more and more bloggers each one calendar day.
Want to know the biggest sleeping giant of content marketing platforms?That’s very well, the platform to allows you to upload slideshow presentations…
Wait A Minute… Slideshows?
You might be wondering how slideshows may perhaps probably be considered “untapped” (considering their age), but accede to me tell you, if present is individual platform to mainly bloggers are missing away on, it’s SlideShare.
SlideShare allows you to upload and “share” PowerPoint (or other styles) of slideshows, either on your own place or others.
Largely, SlideShare offers the same profit of YouTube in to it can bring traffic to your place from the larger amount of users on SlideShare.
What kind of traffic are we chatting on the order of, with absolutely a easy slideshow presentation?
Well, on the SlideShare homepage very well at once (undered the “featured” section), I accompany a 15-slide presentation to as already garnered on top of 30,000 views!
Imagine getting to many eyeballs on your content, all meant for a easy (but informative) 15 slides! (Here’s the presentation in question, notice it’s just a a small amount of superior quality images with easy text on top)
But… how does content marketing on SlideShare really graft?
Content Marketing on SlideShare
Stylish order to drive this argument place of birth, I theory it would be childish to portray the process in text just.
After all, I’m on the order of to highlight the profit of creating slideshows, so why not tell you on the order of smart marketing on SlideShare… in a SlideShare presentation!
Having the status of I’ll follow into, you’ll notice a a small amount of answer elements on the order of my slideshow presentation greater than:
It’s quick and to the argument (11 slides, 3 defenses of text on max)
It’s visual (images perceptibly organize well on slides, continually include them!)
It’s clean (SlideShare degrades image quality a trace, but I used a clean design to construct it with no trouble read and browsed)
However, present are around other enormous profit I’d like to elaborate on in this publish to I didn’t include in the slide.
Supplementary Benefits of SlideShare
SlideShare is really the ‘YouTube meant for PowerPoint presentations’, allowing you to embed and share presentations anywhere on the trap.
Given to these two mediums are so tightly allied, their profit are roughly the same:
Supplementary traffic to your blog from the place they are hosted on (in the same way YouTube can launch you more traffic from your videos, so can SlideShare)
Interesting media format to is enormous meant for readers (using capture on film and slides adds a much required visual element and keeps your content fresh)
Embedding your SlideShare content makes it laid-back to follow more views (create content in the past on SlideShare, and it can be embedded anywhere, and by someone. This leads to more views from other community embedding your content, something they can’t organize with text)
For occurrence, all of you remarkable DailyBlogTips readers are at once probably read-through away my slideshow to I’ve integrated in this publish.
I wouldn’t bear been able to “embed” some content from my blog into the publish meant for more views, but I can embed both videos and slideshows!
The enormous fad on the order of SlideShare is, if you aren’t comfortable with capture on film absolutely yet, it offers a far simpler way to create extra forms of content on a small resources and with nominal calculate (although a enormous slideshow still requires graft!)
Beating the Crowd
SlideShare has been called the “quiet giant of content marketing”, which funds if you aim to take raid on utilizing this service, the calculate is at once.
Stylish the same way to primitive YouTube users learned to effectively develop the service to grow their brands, so too can you step on the ship the SlideShare train otherwise it gets too crowded.
Building your brand on a service is much easier in the primitive stages, and while SlideShare certainly isn’t “new”, it categorically isn’t as crowded as chairs like YouTube, and content creation meant for it is far easier.
It additionally gives you a try to bear away with amazing content: If you bear some design skills, you can construct a BIG splash on SlideShare, as many presentations are very basic.
While the the human race hops from social set of connections to social set of connections, you can follow to graft on evergreen content to will launch you traffic meant for as long as it’s uploaded (just like YouTube).
Last but not slightest, SlideShare allows you to create content to not just draws visitors from the place, but can additionally drive traffic from SEO.
Given the sites superior authority presence, creating presentations to rank meant for keywords can be much easier than standing a publish on your blog.
You can additionally create presentations a ration more rapidly than 3000+ word blog posts, so as long as you are provided that a ration of quality, you can grow you SlideShare views with SEO along with the embedding quality, leasing your presentations bear an collision to far outreaches their presence on your place and on SlideShare.
Don’t be fooled: PowerPoint presentations are still in technique, you absolutely bear to develop them the smart way with SlideShare and content marketing!
Gregory Ciotti writes on the order of WordPress and online marketing on Sparring Mind (make assured to check it out). He additionally writers a weekly line meant for Daily Blog Tips.